Hi, I’m Jill.

I’m a practising lawyer and specialist copywriter, content writer and content strategist. I help professional services firms, public and third-sector organisations, and the agencies that support them, communicate complex information clearly and responsibly.

I’ve spent the majority of my career working with complex, sensitive and regulated subjects - from housing law and licensing, to governance and social welfare. As a former senior local government manager, I’ve seen first-hand how jargon-heavy or unclear communication creates confusion, mistrust and unnecessary barriers.

What I’ve learned is simple: when people understand, they trust. And when they trust, they’re more likely to engage with you, choose you, and stay with you.

That’s the thinking behind Clear and Credible.

My work focuses on:

• making complex concepts easier to understand

• creating content that’s accurate, readable and fit for purpose

• helping organisations communicate expertise in a way that builds confidence

I work across content writing, copywriting and content marketing, bringing legal accuracy and audience awareness together so content is easier to approve, easier to use and more effective for the people reading it.

I also partner with digital marketing agencies as a trusted white-label content specialist, supporting regulated and purpose-driven sectors with reliable, specialist writing and review.

Outside work, you’ll usually find me at live music gigs or on long walks with my favourite co-worker, Barrie the Bedlington Terrier.

Clear words build trust. Trust wins clients.

Let’s make your content work harder.