Legal copywriting is essentially direct response writing, to try to make your reader perform a specific action immediately. It’s generally shorter and more sales-oriented than legal content, which is designed to persuade and build trust and authority. I offer both types of freelance legal writing services, which often overlap, but are quite distinct in their goals.

Copywriting for lawyers can include things like:

• website landing pages focusing on specific services or practice areas that aim to convert visitors to leads or enquiries

• email marketing campaigns to nurture your existing leads, share resources or get potential clients to take the next step

• case study narratives: storytelling to showcase your past client successes and demonstrate your knowledge and expertise

• promotional social media posts to attract people to events

• referral partner communications: materials aimed at other professionals such as accountants or financial advisors, to encourage them to refer clients to you